We believe that if you care about something, you should take care of it. If something matters to you, you should show it. Love is a verb, right?

We do stuff all day every day. We brush our teeth (hopefully). We go to work. We plug stuff in and watch and send and store stuff. We eat. We talk. We play. We clean. We spend money. And all of that adds up. It uses energy and water and resources. It goes into our bodies, out in the air, and rinses down the drain. It gets used, thrown away, or eaten by a fish. Or it doesn’t.

So we thought: what if we tried to use all the things we do every day to make things better and not worse? What if we tried to minimize harm and maximize impact? What if we were so intentional about all the things we do every day that our entire way of being actually aligned with our values -- the things we care about, the things that matter to us? 

Way of Being is about doing all the little things you do with more intention because you care and have the power to make things better and not worse. 

Brush your teeth with intention. Do your laundry with intention. Eat lunch with intention. It’s little and yet so big, there’s a chance it could save the world. At least it’s definitely worth a try.

Way of Being is a shop, a teacher, and a friend offering supplies, education, and encouragement to support a sustainable, low waste lifestyle where everyday actions create a better world.

Our Way

About Alex & Lindsay


We're Alex & Lindsay, two friends who share an obsession with the power of consumer spending. We're on a mission to help others wield their power in the best possible ways.

Alex | Co-founder & chief of strategy

Enneagram 4w3. ENFP. Aries sun. Taurus rising. Aquarius moon.

Easily inspired idea girl with big picture on the brain. Still not over the last (several) Beyoncé albums and always eagerly awaiting the next one. Heavy user of parentheses and exclamation points!

Currently improving: wasting less water.

Favorite products: Camamu Conditioner BarSeal Cup Trio & Mini, Duster, Cleansing Grains in Refresh, Reusable Cloth Tea Bags, Moon Milk

Lindsay | Co-founder & chief of branding

Enneagram 5w4. ISFP. Hufflepuff.

Easily swept up in creative projects. Emotionally invested in all movies (happy endings only).

Currently improving: buying less & buying better.

Favorite products: Gua Sha Stone, Essential Tinted SPF, Shampoo Stone, All-Purpose Home Cleaner, Laundry Paste

Come visit!

Our store is located in Portland, OR. If you're in the area, we'd love to meet you!

Visit the shop!