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Hi!

We're Alex & Lindsay, the co-founders of Way of Being (formerly Good Intent)! We are two friends with a shared passion for nature, national parks, and conscious consumerism who were tired of waiting around for someone else to solve the problems we cared about and decided to take matters into our own hands.

Alex Gamboa Grand | Co-founder & Showrunner

I'm inspired by individuals who use their strengths, privileges, and small everyday actions to benefit the collective. I love zooming out to remember the big picture of any situation, then zooming back in to see how the needle can be moved at the micro level. I'm always eagerly awaiting the next Beyoncé album and still excited about the last one.

Enneagram 4w3. ENFJ. Aries sun. Taurus rising. Aquarius moon.

Lindsay Janssen Smith | Co-founder & Chief of Branding

Inspired by businesses who put the greater good above profit, people who care a lot, and national parks that remind you of how much beauty and balance there is to fight for. Emotionally invested in every movie. Happy endings only.

Enneagram 5w4. ISFP. Hufflepuff.